So I think we can all agree that Batman Begins kicked ass.  And after a pedgree including Memento and The Prestige, I’d trust Chris Nolan with just about anything.   But oddly enough, I’d been slightly worried about the sequel to Begins, The Dark Knight.

They’ve started to slowly start their hand though, and I have to admit, I’m pretty damn excited.

It started with the very minimalist debut of the site for The Dark Knight (who’s logo reminds me a lot of the old Batman Returns teaser poster)…and then the cool ‘I Believe In Harvey Dent’ site.

Now Warner Bros has taken it to a new level, with our old friend…VIRAL MARKETING!

Comic book stores in the LA area started getting these Joker cards in their stores….with the url www.ibelieveinharveydenttoo.com stamped on them.  A visit there reveals a defaced version of the ‘I Believe In Harvey Dent’ banner…which slowly reveals an image pixel by pixel.  You’re asked to submit your e-mail, and when you do…you get the X&Y coordinants to reveal one pixel.  Obviously, the site has spread across the net like wild fire.

But what does the image reveal?

Oh. Nothing big.

…you bastards have me in June.  Oh, that year cannot move fast enough!

This entry was posted on Sunday, May 20th, 2007 at 1:33 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.